HOPELESSLY YELLOW

SKILLS
Branding
Graphic Design
Motion Graphics
Leadership

TOOLS
Adobe Illustrator
Adobe AfterEffects
Adobe Photoshop
Trello

Digital brand promoting mental wellness and positivity

ROLES
Creative Director
Graphic Designer

TIMELINE
September 2021 -
May 2024

OVERVIEW

Founded at the University of Michigan in 2021, Hopelessly Yellow is a digital brand promoting mental wellness and positivity through writing, design, music, and media. Hopelessly Yellow strives to foster a passionate community for all. More than just a club, Hopelessly Yellow embodies a blissful feeling, a fresh mindset, and a golden lifestyle.

Throughout my time at Hopelessly Yellow, I have had the honor to serve as both a Creative Director and Graphic Designer.

Through these roles, I have…

  • 💐 Worked to create engaging and inspiring graphics that uphold and uplift our brand.

  • 💐 Oversaw a team of 8 graphic designers

  • 💐 Provided guidance and critique for all visual content

  • 💐 Designed and published 2-4 graphics per month

  • 💐 Collaborated with 50+ creatives in art, music, and writing

SOME OF MY FAVORITE PIECES…

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