Dance Marathon at U-M

Creating and overseeing the visual identity of the largest student run non-profit at the University of Michigan.

ROLE
Visual Media Chair

SKILLS
Branding
Graphic Design
Social Media Management
Photography
Videography

TIMELINE
September 2021 - April 2023

TOOLS
Adobe Photoshop
Adobe Illustrator
Canva
Google Suite
Trello

OVERVIEW

Dance Marathon at the University of Michigan is a student run organization dedicated to raising funds and awareness for pediatric therapies at University of Michigan Health C.S. Mott Children’s Hospital

As Visual Media Chair for DMUM, I…

  • 💙 Designed 10-15 graphics per month for varying events

  • 💙 Devised brand guidelines and a distinct visual identity for the organization

  • 💙 Assisted in planning VictorThon: a 24-hour non-profit Dance Marathon raising funds for C.S. Mott’s Children’s Hospital.

  • 💙 Worked alongside digital marketing professionals at Michigan Medicine

  • 💙 Established budgeting and designs for 2-3 organization-wide merchandise drops.

  • 💙 Oversaw a team of 4 designers

    • Lead weekly in person meetings

    • Delegated work for over 15 projects per year

BRAND GUIDELINES

One of my largest tasks as Visual Media Chair was to develop a set of Brand Guidelines for all visual content related to Dance Marathon at U-M.

These guidelines included…

  • 💙 Mission & Vision Statements

  • 💙 Value Statements

  • 💙 Language Use

  • 💙 Font, Color, & Logo Use

  • 💙 Photo & Video Guidelines

A GLIMPSE INTO MY TIME WITH DMUM

Social Media Posts

Website Redesign

For my Web Design, Development, & Accessibility course at the University of Michigan, I was challenged to design a website from scratch using my knowledge of HTML and CSS. 

For my website, I chose to reimagine the Dance Marathon at the University of Michigan website. 

Merchandise Designs

Like what you saw? You’ll love these projects too!