SEASONED.

Making cooking more social, fun, and easy for every home chef.

SKILLS
UI Design
Branding

TOOLS
Figma
Adobe Illustrator
Baymard Institute

TEAM
Emily Veguilla

TIMELINE
March 2024 -
May 2024

THE INSPIRATION

All my life I’ve loved to cook. From grilled cheese sandwiches to thanksgiving dinners, I love it all, but coming to college I quickly realized a lot of my friends didn’t share my love or just never really had the time to find new and exciting recipes. In an effort to share my love with my peers and find new recipes of my own, I dreamt up “Seasoned.” A mock recipe social media.

Seasoned allows chefs from all backgrounds and skill levels to share their favorite recipes, collect new recipes, and see what their friends are cooking!

THE RESEARCH PHASE

Benchmarking

Before designing Seasoned, I took to the app store to explore every recipe app I could to see what existing competitors were doing well and what my design could improve on.

As a result of my research the top aspects that I wanted to include in my design were :

🍳 Homepage with featured recipes and a variety of filters

🍳 Clear recipe page with detailed instructions & visuals

🍳 Easy recipe upload process to share personal recipes

🍳 Clear recipe page with detailed instructions

🍳 Personalized collections page to save recipes

THE SKETCHES

LO-FI WIREFRAMES

MID-FI PROTOTYPE

THE STYLE GUIDE

About my choices…

Simple serifed logo to make the brand recognizable & clear sans serif for readability
Bold colors to reflect bold flavors
Fun produce iconography to add delight into my designs